- Description
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Details
Marketing Management by Philip Kotler is one of the most influential and widely used marketing textbooks in the world. The book provides a comprehensive framework for understanding modern marketing strategies, consumer behavior, brand development, and market analysis. Kotler explains how companies create value for customers and build long-term relationships through effective positioning and competitive strategy. The book integrates traditional marketing concepts with digital transformation and global business practices. Marketing Management is widely used in universities and business schools and is considered a foundational text for marketing professionals and MBA students. - Additional Information
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Additional Information
Author Philip Kotler Language English Cover Type Hardcover Publication Year 2016 - Reviews
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Customer Reviews 1 item(s)
- Excellent marketing guide
- A comprehensive book that explains modern marketing strategies and business concepts
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