- Description
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Details
Principles of Marketing is a comprehensive academic textbook that provides students with a structured understanding of modern marketing theory and practice. The book covers essential topics such as market research, consumer behavior, branding, pricing strategies, digital marketing, and competitive positioning. It explains the marketing mix (product, price, place, promotion) and demonstrates how companies develop value propositions to meet customer needs. The textbook includes case studies and real-world business examples to connect theory with practical application. This book is suitable for business students and future marketing professionals seeking a strong theoretical foundation. - Additional Information
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Additional Information
Author Gary Armstrong Language English Cover Type Hardcover Publication Year 2021 - Reviews
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Customer Reviews 1 item(s)
- Very educational
- A well-structured introduction to marketing fundamentals and consumer behavior.
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